The beauty and fashion industry has come a long way in terms of embracing diversity, but it’s still too often we hear of a brand getting it so wrong and undoing the good.
This has happened yet again with skincare brand Dove, which has faced a wave of backlash for its latest advertisement in which a back woman takes off her T-shirt, revealing a white woman with red hair beneath.
The company has pulled the ad and since apologised, saying: “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully.
“We deeply regret the offense it caused.”
As expected, the internet has reacted and people are not happy.
This tweet represents the beauty industry’s poor track record with similar ads:
And some more epic tweets here: