BAM BAM BAM – ‘I AM STARSTRUCK’S MAGAZINE COVER BONANZA
GQ SPAIN JUNE 2012 – KRISTEN STEWART
There is nothing better than settling down on the couch on a Saturday arvo, with a cuppa in hand and your fave magazine.
Australia has one of the highest readership and subscriptions to magazines and we all know one thing for sure…
Essentially, the cover of a magazine is the key consideration of a significant proportion of magazine consumers when they step into the newsagency.
Yes, there will be those dedicated readers who religiously immerse themselves into each issue’s contents…
However the cover of a magazine is often the deal maker or breaker when convincing someone standing in a supermarket checkout aisle next to the magazine stands.
Whether we refer to gossip, fashion or lifestyle; competing magazines in each category are quite comparative, well at least that’s what many consumers think.
So how do you communicate that competitive advantage, trademark flair and the message “BUY, BUY, BUY ME… LIKE NOW” ?
It’s all in the art of the cover my friend – both the people and the words featured will make a difference.
Now enough of my blog-tastic chatter on marketing tactics and the like, let’s take a look at some of ‘I Am Starstruck’s fave magazine covers at the moment!
Image Source: GQ